Why Should You Use Digital Marketing to Promote Your Business?


When small businesses start out, they may decide to go down the traditional advertising route – promoting their product or service through signage, print, or radio advertisement. This method of advertising was certainly optimal 10 or 15 years ago, but it is definitely not today.

You may think, “Why are print and radio/TV ads still available, then?”. Well, this type of marketing is available to big brands and companies who have thousands, or even millions, dedicated to their advertising budget. These companies can afford to be present on all fronts – but for smaller, new businesses, digital marketing really is the first and most important avenue to look in to.

Below, we will give you the main benefits of digital marketing, and also answer the question – “Why is digital marketing important for your business?”

Whether you are targeting local customers, or have a more global audience, digital marketing is important. As pointed out by the Digital Marketing Institute, it’s the fastest, cheapest, and most effective way to attract them. What’s even more crucial is that you will be able to measure your results and see your success – or setbacks – quickly.

Thanks to a wide range of digital marketing tools, such as Google Analytics, social media scheduling, or SEO tools,  you can fine tune your digital marketing strategy to obtain the results you want, without wasting valuable time trying to figure out what is going wrong. 

In order to reap the benefits of digital marketing for your business, you will need to have a large online presence, in the form of a regularly updated website, as well as various social media platforms.

If you don’t update these platforms regularly, or worse, you don’t have a website or any social media account, you will most likely lose potential business. That’s because potential customers go online to look up reviews from past customers – if they can’t find anything, or if it proves difficult for them to find your contact information, they will question the legitimacy of your organisation. This makes it unlikely that the potential customer is going to give your business a chance.

If you’re looking for some help getting your business on the map, our team of specialists at Blue Sword can help. We offer a bespoke service that emcompasses all aspects of digital marketing and website design. Get in touch today if you would like to take your business to the next step!