What Does a Website Say About Your Business?

At Blue Sword, we pride ourselves on creating beautiful and bespoke websites, but what does a good website say about you? And how can web design enhance your business? Well we thought we would find out exactly what makes beautiful websites so successful.

First Impressions

It is human nature to form an opinion of someone (or something) in a matter of milliseconds based on appearance (rightly or wrongly). Due to this human trait, it is crucial to make the right impression straight away. If you have an unattractive website, it will reflect poorly on your business in a matter of seconds.

Reflection of Your Business

Your website is a reflection of your business, acting as a marketing tool for your business 24/7. Having an attractive, sleek and tidy website creates a very positive image of your business, suggesting that you are professional and trustworthy. An outdated, slow and messy site will scream unreliable and, unfortunately, dodgy. If your customers are put off by your website, you are missing out on valuable leads and sales. By investing in quality web design you will be able to create a reliable and professional image for your business while generating more leads.

Increase in Sales

Across the board, beautiful products sell better than those considered less attractive. The perfect example of this has to be the iPhone. Just 200 days after the first iPhone was released in 2007, over 4 million devices were sold. This can be put down to the beauty of the phone, unlike any other phone available at the time. Over the year the iPhone has consistently been a popular mobile phone, along with Apple’s other products. Ultimately, the sleek, simple and elegant design is attractive, making your business more desirable. This idea can be related to websites, if you visit a beautiful website which is simple to use, then you are significantly more likely to be interested in the product or service being sold by that website.

Web Design for Your Business

If you are looking to develop or enhance your online presence with a beautiful website, then we can help. We will work closely with you to create a website which reflects your business, showing what your business is all about, and most importantly, gaining you valuable leads. If you are looking to create a website for your business, then get in touch today.


Thanks to pixabay.com for the photo.