Tech Trends in 2018

The new year is quickly approaching, why not look forward to the tech trends predicted for 2018? Reflecting on 2017, it has been the year of AI development and VR.

Tech Trends in 2018

Artificial Intelligence

AI has been dominating tech trends of the last couple of years. Looking back to this time last year in December 2016, the tech industry was capitalising on AI in every aspect. It is now a part of everyday life for the majority of the western world.

tech trends in 2018 artifical intelligence

Tech trends are dominated by AI.

According to Elon Musk, the CEO of Tesla and SpaceX, the idea of AI taking over and posing a very real threat to human nature within 10 years, is “seriously dangerous.” He is known for making rather wild predictions. However, as a well respected entrepreneur within the tech industry, he might just have a point!


Nearing 2018, attention is heavily focused upon robotics. The rapid development of AI and machine learning has allowed the robotic industry to flourish. It is predicted that by 2019, 35% of organisations in industries such as utilities and resources will look at using robotics within their operations.

Honda Robotics has recently released images of their latest venture. The ‘3E Robotics Concept,’ will debut in January’s Consumer Electronics Show. Since their first venture into robotics in 2000, Honda has continued to work at advancing AI technologies. Their newest inventions are all mobility concepts and aim to embody the 3E’s – empower, experience and empathy.

Virtual Reality

2017 also saw the VR industry encompassing modern living. After the initial release of headsets from major tech companies like Google and Facebook owned Oculus in 2016, VR is ever evolving. Beginning revolutionise how many industries operate, just like AI, VR is proving to be more profitable for the modern day workforce. The form of technology is no longer seen as a tool that will solely benefit the gaming industry.

virtual reality oculus

The development and fascination of VR will continue well into the future.

VR is now much more than a headset. For example, the immersive experience of 360-degree photo viewing, allows users to become a part of a whole different world, simply by owning a mobile device or tablet. Chances are most of us have, or will at one point, use VR. However, the one issue with VR is the cost. In 2018, there is no doubt developers will need to rethink strategy in order to solve the low-adoption rate as a result of high pricing.

At Blue Sword we always like to keep up to date with marketing and tech industry news! Look at our last post to see what we think are the best campaigns of 2017.

Develop your business in 2018 with help from Blue Sword.