Tag Archive for digital marketing

Top Five Pieces of Tech Right Now

With technology advancing more and more each day, we thought we would have a look at some of the latest tech from the last month.   High-Tech Toothbrush Now, it might not be the most exciting piece of tech, but it certainly is useful. This new high-tech toothbrush is able to correct common errors we make while manually brushing our… Read more →

Technology in Medicine

Technology plays a huge part in medicine and medical treatment – without technology, life would be very different. Here at Blue Sword we want to introduce you to the history of technology in medicine and how quickly tech has evolved in modern times. Early History of Technology in Medicine Very basic technology has been used in medicine from as early as… Read more →


Latest Top 5 Pieces of Tech

x.ai x.ai is an artificial intelligence application which is able to carry out human like conversations through the likes of online customer services. On top of this, “Amy” – the name given to this piece of tech – is able to act as your personal assistant in setting up meetings by liaising with you and the other person to find… Read more →

What’s New at Blue Sword

      Now that we’re heading into Spring and with that, a new quarter of the year, we wanted to share with you what’s new at Blue Sword, what we’ve been up to and a little insight into our newest clients! Sparkle Leisure ‘Sparkle Leisure is part of the Eskmill’s service within CrossReach. Eskmill’s is a housing support service… Read more →

Learn the Zoo of Google’s Algorithm Updates

Looking for a little more insight into Google’s ever-changing algorithm zoo? Look no further! We offer insights on Panda, Penguin and Hummingbird algorithm updates. Panda Think of your most-visited website excluding social media. Everything that you look for from an average website, Panda looks out for too. Does the website seem trustworthy? One of the questions Google offers in relation… Read more →

The Importance of Quality Content

Unless you have been hiding under a rock, you’ll know that Google is making a shift from traditional Search Engine Optimisation (SEO) and is instead focusing on quality, authoritative content. This doesn’t mean that SEO is completely obsolete; meta data and keywords must still be fully optimised. it’s also important to stay on top of current keyword trends but when it… Read more →

Google Panda – what you need to know

What is Google Panda? Google Panda was introduced to us in February 2011. It’s an algorithm that affects Google’s ranking system by evaluating websites on their content and what that content provides to visitors. This algorithm was rolled out periodically until recently when it was announced that Google Panda is now part of the core algorithm. So what does this… Read more →