From a young age Jamie Cuffy was inspired by his stylish and sophisticated mother, who created beautiful garments for herself. Jamie has previous experience in retail, having completed an NVQ at Marks and Spencer’s. He has also completed a part time course at the famous London College of Fashion where he discovered his passion for sketching and designing women’s shoes.
Following the sudden death of his mother, Jamie decided to leave his successful career in IT sales to pursue his dreams of starting his very own luxury shoe brand. In 2014, Beata Lei (Italian for lucky her) was born. The shoes are created using the finest Italian leathers and each shoe is handcrafted and manufactured by some of Italy’s finest artisans.
Each shoe is designed and created with passion to reflect the strength and beauty within every woman. Jamie’s designs have been inspired by the likes of Salvatore Ferragamo, Roger Vivier and Charles Jourdan. Beata Lei’s philosophy is to make woman feel powerful, daring and sexy with their designs.
Blue Sword wanted to create a website which reflected the beauty and style in the luxury shoes created by Beata Lei and by working closely with Jamie we were able to create a beautiful website to match Jamie’s designs.