The Importance of Using a Reliable and Trustworthy Host

Glasgow Web Hosting experts here! Explaining a little bit about the importances of a reliable and trustworthy host.

Glasgow Web Hosting

Ensuring that your business is hosted online is an excellent way to gain new customers without a large capital investment and offers opportunities for creativity and even brand awareness. One of the first, most important steps you must take is choosing a web host provider. Making this decision is very important because it has an impact on the overall performance of your website which can then go on to impact your users and their return rate.

Choosing a reliable web host starts you and your business off in the right direction and offers opportunities to expand your business and potential stock with minimal stress.

Resolve Problems Quickly

In order for a web host provider to be reliable, they need to be consistently monitoring your website to ensure that the website is consistently live and troubleshoot any issues as they occur – for example, if your website starts to grow in traffic, you may not have enough bandwidth to accommodate the traffic but a dedicated web host provider will ensure that your website is quickly back up and running efficiently.

Minimal or No Downtime

One of the most important aspects you must consider when choosing a web hosting provider is downtime. Downtime is one of the most major problems you must avoid because downtime can ultimately lead to missed business opportunities. Only consider providers that have a strong, reliable track record of uptime.


Your web host provider must be dedicated to ensuring you’re getting the best service possible for your investment. For example, at Blue Sword we offer a 24/7 monitoring service for the websites we host. This means that no matter what time of the day of night, we’re able to fix any hosting issues your site may be experiencing. This can include anything from websites going down to attempt at hacking.

Room to grow

When your business grows online, you may consider looking into expanding from shared or reseller hosting into a dedicated or virtual private server. Making this kind of switch with your provider strengthens the importance of your business relationship from the beginning.

Having a beneficial experience throughout the beginning periods of your business being online with your first hosting provider means that moving into upgraded hosting can be done with complete confidence and security.

Although finding a web hosting provider is a simple and easy process, taking your time with making this crucial decision can be extremely valuable as your business grows and experiences ups and downs.

What Happens When You Make The Wrong Hosting Choice?

As a business, one of your most important priorities is maximizing profits. If you think choosing the wrong web hosting can’t have a negative impact on your income, think again. Here are some bad things that can happen when you don’t choose the best hosting for your needs:

For many business, one of the most important priorities is naturally maximising profits. Choosing the wrong web hosting can have a negative impact on your income and ultimately negatively affect your business. Some things worth considering are:

  • Loss of revenue – if your site goes down, your potential customers will not be able to view any of your content, prodycts or services. If you host an online store, you’ll lose out on potential sales and income. Remember when Amazon’s 40 minute outage that lost them $5 million?
  • Negative effect on SEO – content marketing is there to help you rank high in search results so that customers can easily find you. If your website is down on a regular basis when search engines are trying to crawl then your website will be adversely affected. It’s also said that site speed can affect rankings so even a slow website could cause issues!
  • Security and malware. No website is 100% safe from malware attacks but reliable, reputable web hosting company will back up your data to a remote server and make sure that your website is easily restored if your site is hacked. A reputable company will also assist with any technical support, maintenance and security issues 24 hours a day.

Reliable web hosting services from Blue Sword

Blue Sword offer web hosting services to a range of clients. We’re happy to discuss your business and the hosting we can offer you. We also offer email hosting packages for businesses of all sizes and if you’re looking to find out more about that, please don’t hesitate to ask during your web hosting consultation!

To find out more about Blue Sword and the services we can offer you and your business, please feel free to get in touch with us today. Our services are effective, affordable and can help boost your business online.

Contact us today – we look forward to hearing from you!