Cutting Through the Christmas Marketing Noise this Season - Blue Sword

Cutting Through the Christmas Marketing Noise this Season

The days are getting shorter and we’re starting to wrap up warm.  While most of us start to think “where has this year gone?!”, this is the perfect time to start planning for your Christmas marketing campaigns.

In what’s been a difficult year for businesses, Christmas is a great opportunity to bring in some sales.  The challenge with festive marketing is standing out from the crowd, at a time when everyone is competing for business.

We’ve been thinking about the best ways for small businesses to cut through the noise and thrive this Christmas.  We’ve put together some of our top tips to make the most of your marketing in time for the festive period.

Establish Christmas Marketing Goals:

The first step is to consider your goals and make a plan.  Do you have a new product to launch, are you looking for people to sign up to a subscription or do you have a service or experience that would make the perfect gift?  Maybe you simply have a sales target you want to meet for December.  Having clearly defined goals will help you to establish a plan and your marketing campaigns can be built around this. 

Up to Date Information:

This is an easy one to get right!  Make sure information on your website and your social media profiles is clear regarding your Christmas opening hours, final order dates and delivery options.  Customers will look for this information and if they are unsure of the details, they are likely to go elsewhere to ensure they’re getting the service they need.

Make the Most of Emails:

Email marketing is a lucrative tool, all year round but particularly at Christmas.  You will notice in your own email inbox that brands tend to step up the frequency of their emails in December, especially approaching the last delivery dates when shoppers are panic buying the last of their gifts!  Make the most of your subscriber list to promote products, create flash sales or run a festive campaign. 

Remarketing is something that can be incorporated into your email strategy as well as any paid advertising campaigns.  This is when you market products to people who are already interested in your brand.  For example, you can send an email to shoppers who haven’t completed a purchase, or show ads to people who have already viewed your site.  Read more about remarketing in our blog post from May.

Festive Spirit:

A sense of community is something people often look to at Christmas time so if your organisation is a part of any charitable endeavours, this is a great time to shout about them!  It is also a great time to partner with other businesses, for example creating a gift box with products from your own shop and another local business.  People like to shop small and collaboration over competition can really help you to stand out, as well as tapping into each other’s audiences.  

Social Media Content:

Creating engaging content that people will find helpful or interesting is really important.  Gift guides or advent calendar style deals can work well for product based businesses.  Try to think outside the box too.  Perhaps create a new style of video to promote a service you provide or a “how to” post, or even an ebook if your products can be used for Christmas crafts or recipes.

Posting content, measuring its effectiveness and using this to inform other posts is all part and parcel of creating engaging Christmas marketing.  

Make the Most of Calendar Events:

Look at the calendar for important dates in the festive period and make sure you utilise them as a brand.  For example, promotions for days like Black Friday, and the Christmas – New Year limbo period, should be planned well ahead of time.  There are also social media holidays like “Christmas Jumper Day” and “Small Business Saturday” which can be used to increase reach and engagement.

In conclusion, it can be difficult to stand out at this time of year due to the sheer amount of noise leading up to Christmas.  With some careful planning and creative thinking, you can ensure your brand gets seen and heard.  As a highly recommended web design and marketing agency, we can help you to do just this.  Whether through enticing web content, effective online advertising, or stand out social posts, we can help you to make sales and grow your business.  Contact us to find out more about our marketing services.