Marketing

Is Instagram the Future of Travel Marketing?

It is no doubt that social media is affecting the travel industry and has been for the past few years! The photo sharing app Instagram, specifically, has become the way forward for travel marketing. Travel companies and international tourism boards are now using Instagram as a key part of their marketing strategy. With a demographic made up of 59% 18-29… Read more →

Great Campaigns from 2017 so Far

As the year is halfway over, it makes sense to look at the best marketing campaigns from the first part of 2017! From funny to culturally relevant, the advertising campaigns so far in 2017 have been very memorable. IKEA – The Wonderful Everyday Very recently IKEA launched another of their very clever ads! Throughout the UK and Ireland, the advertising… Read more →

Risks of Influencer Marketing – This Week in Marketing

Being exposed to influencer marketing comes as part using social media. Nowadays most influencers from reality television, YouTube etc. will have some sponsored posts on their social media accounts. However, though the technique is used the world’s biggest brands, it is shown that most consumers would rather trust a product recommended by someone they know. Also, for many well-known people… Read more →

4 Important Social Change Campaigns

At this years Cannes Lions Festival, there was definitely a theme, within the winning and nominated categories of social good campaigns. Over the past year, many marketing campaigns have been focused around social issues. Like race and gender diversity, environmental issues, animal rights etc. Using important world events and matters to create a social good campaign. Though many people believe… Read more →

4 Ways Your Brand Can Appeal to Generation Z

Struggling to understand the Gen Z audience? Wondering where millennials have gone? The consumer audience has changed, millennials have grown up and made way for Gen Z! By the year 2020, Gen Z – people born from 1995 or after – will be accounting for 40% of the consumer market. It is more important than ever for digital marketers to… Read more →

Cannes Lions – Festival of Creativity

Running from the 17th to the 23rd of June, the annual Cannes Lions Festival of Creativity has taken place this week. Gathering people from the advertising, digital innovation and marketing industries the festival celebrates the best in brand communication creativity. This year people like fashion designer Alexander Wang, A$AP Rocky and big names from advertising and communication industry have attended.… Read more →

edinburgh home to great Scottish marketing

3 Truly Scottish Marketing Campaigns

Scottish marketing campaigns are always a bit different, featuring Scottish culture, charm and humour. This week’s Marketing Society Star Awards have highlighted just how successful Scottish marketing is in catching attention! Greener Scotland – “Emissions Impossible” Launched in 2016, the objectives of Greener Scotland’s climate change campaign aimed to emphasise that lots of small actions will make a big difference. The… Read more →

social media apps

4 Memorable Advertising Moments in May

This month there were some particularly memorable advertising moments. It is very important to realise what makes a successful advert, sometimes companies can get it very wrong! Visit Sweden and Air B&B Sweden pulled off one of the most memorable advertising moves of 2017 so far, not just in May! The tourism collective, Visit Sweden put their entire country on… Read more →