Marketing

the festival of marketing

The Festival of Marketing 2018

Are you attending the Festival of Marketing this year? As one of the marketing industry’s most important annual events, there is always so much anticipation around it! Find out all about it with help from the Blue Sword. The Festival of Marketing 2018 What is the Festival of Marketing? This event is all about bringing together marketers to learn, share, innovate… Read more →

3 Benefits of Business Blogging

Thinking of blogging for business purposes? Aside from benefits within SEO (search engine optimisation), there are other benefits of blogging! We know just how important blogging can be! By offering additional and relevant information, about any news and services, a business has the potential to reach new clients, develop existing relationships and become established within it’s own industry. Blogging for Business… Read more →

3 Things to Know about GDPR

What do you need to know about the EU data privacy regulation? Prepare for the 25th of May this year and ensure that you’re business is prepared! What is GDPR? GDPR is such an important piece of regulation, which is designed to give control of personal data back to the individual who it is owned by. This piece of EU… Read more →

What is Ethical Marketing?

In anticipation of the new General Data Protection Regulation (GDPR) coming in May this year, it is worth knowing more about ethical marketing! In the marketing industry, ethics are not as highly considered as maybe they should be, with the introduction of new data regulation, it is hoped that the standards of marketing will improve ethically. What is meant by… Read more →

ad campaigns spotify

The Best Ad Campaigns of 2017

With 2017 coming to a close, it is time to look back and reflect on some of the best ad campaigns of the year! Every year it is made harder for brands, they keep trying to compete and grab the attention of their ever changing audience. These are just three campaigns that managed to managed to catch our eye among… Read more →