Are you attending the Festival of Marketing this year? As one of the marketing industry’s most important annual events, there is always so much anticipation around it! Find out all about it with help from the Blue Sword. The Festival of Marketing 2018 What is the Festival of Marketing? This event is all about bringing together marketers to learn, share, innovate… Read more →
Thinking of blogging for business purposes? Aside from benefits within SEO (search engine optimisation), there are other benefits of blogging! We know just how important blogging can be! By offering additional and relevant information, about any news and services, a business has the potential to reach new clients, develop existing relationships and become established within it’s own industry. Blogging for Business… Read more →
What do you need to know about the EU data privacy regulation? Prepare for the 25th of May this year and ensure that you’re business is prepared! What is GDPR? GDPR is such an important piece of regulation, which is designed to give control of personal data back to the individual who it is owned by. This piece of EU… Read more →
In anticipation of the new General Data Protection Regulation (GDPR) coming in May this year, it is worth knowing more about ethical marketing! In the marketing industry, ethics are not as highly considered as maybe they should be, with the introduction of new data regulation, it is hoped that the standards of marketing will improve ethically. What is meant by… Read more →
With 2017 coming to a close, it is time to look back and reflect on some of the best ad campaigns of the year! Every year it is made harder for brands, they keep trying to compete and grab the attention of their ever changing audience. These are just three campaigns that managed to managed to catch our eye among… Read more →
When you first think of advertising, you don’t always think of a charity campaign. However, this month we have seen the release of a couple! In amongst the upcoming Christmas and Halloween campaigns it’s worth recognising other forms of very important advertising! Unicef – ‘A Child is a Child’ One of the most important ads from this month, Unicef’s ‘A… Read more →
Need the latest news in digital marketing? One of the most important events in digital marketing took place this week. Dmexco – which stands for Digital Marketing Expo and Conference – ran over 2 days in Colonge, Germany. For these two days, there were talks from several industry experts – including Snapchat, Adweek, Twitter and Pinterest – a massive exhibition… Read more →
‘Millennial marketing’ is one of the most difficult trends many brands try and crack. With apparent ignorance to the fact a millennial is a person aged from 18-34, companies have been trying and failing for years to release a successful ‘millennial marketing’ campaign – without relying on stereotypes. It might be worth realising that there might be no such thing… Read more →
Thanks to social media, branding is now easier than it’s ever been. Communicating a specific image of your business can be simply done in a matter of clicks. In such a consumer led culture, businesses have to fight more than ever to appear different and trustworthy. It’s time to improve your online branding! Trying to find where you fit into… Read more →
These days it’s so easy to make mistakes when it comes to digital marketing. We have seen in the past year that even big brands like Pepsi and Walkers make big campaign mistakes. Digital marketing campaign mistakes are more common now that ever with there being such a pressure for companies to create different yet successful campaigns. Thanks to social… Read more →