Industry News

5 Things To Know About The Internet of Things

Though most people have heard about the Internet of Things (IoT), what is important to know? What is meant by the Internet of Things? It’s a tech shift impossible to ignore. The IoT refers to the inter-network of everyday devices, cars, buildings etc. all of which have electronics, software and sensors embedded in them. Allowing communication between them and other… Read more →

Great Campaigns from 2017 so Far

As the year is halfway over, it makes sense to look at the best marketing campaigns from the first part of 2017! From funny to culturally relevant, the advertising campaigns so far in 2017 have been very memorable. IKEA – The Wonderful Everyday Very recently IKEA launched another of their very clever ads! Throughout the UK and Ireland, the advertising… Read more →

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Marketing Nation Summit 2017

What did can we take away from the Marketing Nation Summit 2017? The event, held in San Francisco from the 23rd to 26th April, gathered more than 6,500 international marketing leaders. It was hosted by Marketo, a leading company in marketing automation. Overall, the key outcomes we can take away from the summit are; Complete Consumer Focus In this digital… Read more →

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Highlights of Google I/O 2017

What are Google’s plans for the upcoming year? The Google I/O Keynote 2017 took place this week in California. The Google keynote annual conference, which was led by Google CEO Sundar Pichai explained what Google’s intended futures are for its operating system Gmail, Google Assistant and much more! Though the conference is developer focused, there is lots of news for consumers!… Read more →

How is artificial intelligence impacting society?

Have you ever wondered what artificial intelligence (AI) is used in the world, today? More often than is apparent, AI is influencing your life or society in some way. There is no doubt that artificial intelligence will develop in years to come and continue in transforming the world. What is artificial intelligence? Artificial Intelligence an area and development of computer… Read more →

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Become A Better You – how technology is improving our health!

Technology improves health in a variety of ways! Keeping us healthy and active, many different aspects of health rely on things like the internet.  With a greater access to information people have more knowledge about their health. Developments in technology enable us to live longer! From improvements in treatment to fitness apps, technology is helping us to remain healthy each… Read more →

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Your Insight into the Tech World – The Mobile World Congress 2017

Exhibiting new technology, new gadgets and the latest innovations the annual Mobile World Congress took place this week. The event, which has become about much more than just mobile devices, took place in Barcelona over a four-day period. The hype surrounding the event geared towards 5G, the relaunch of the Nokia 3310 and the significant improvements in phone camera quality!… Read more →

3 Mobile Trends for 2017

With the ever increasing popularity of mobile apps, the mobile trends for 2017 are no surprise! The importance of having an app for your company is relevant now more than ever!   Location Based Services Location based services will continue this year to enable mobile app users to be exposed to deals and more accurate, relevant information based on their location.… Read more →