The psychology of colour in marketing has been a focus of businesses for years! What visual identity would you like to create? What audience would you like to appeal to? Throughout the past couple of years the trend of video marketing has turned all attention towards the visual aspect of online. What is the psychology of colour in marketing? The… Read more →
3 Industries Changed by Big Data
Have you ever wondered what is big data used for? There are so many industries that use data, that we do not even realise. Though we tend not to think about it, the personal information we share online is changing the way many industries operate. What is Big Data Used for? Music The music industry has been changed dramatically as… Read more →
What is Bitcoin? – This Month in Tech
Throughout the winter months, there have been endless social media interactions revolving around one thing: Bitcoin. Virtual currency seems to be everywhere at the minute, what actually is bitcoin? What is the Virtual Currency, Bitcoin? Bitcoin is a type of virtual currency, which was invented in 2009, by an unknown person who goes by the alias Satoshi Nakamoto. This type… Read more →
What is Ethical Marketing?
In anticipation of the new General Data Protection Regulation (GDPR) coming in May this year, it is worth knowing more about ethical marketing! In the marketing industry, ethics are not as highly considered as maybe they should be, with the introduction of new data regulation, it is hoped that the standards of marketing will improve ethically. What is meant by… Read more →
Tech Trends in 2018
The new year is quickly approaching, why not look forward to the tech trends predicted for 2018? Reflecting on 2017, it has been the year of AI development and VR. Tech Trends in 2018 Artificial Intelligence AI has been dominating tech trends of the last couple of years. Looking back to this time last year in December 2016, the tech… Read more →
The Best Ad Campaigns of 2017
With 2017 coming to a close, it is time to look back and reflect on some of the best ad campaigns of the year! Every year it is made harder for brands, they keep trying to compete and grab the attention of their ever changing audience. These are just three campaigns that managed to managed to catch our eye among… Read more →
3 Ways to Speed Up iOS 11 on Your iPhone
Has the iPhone iOS update slowed your phone down? Following some simple steps, your iPhone performance could be back up to speed! When it comes to keeping technology running smoothly, Blue Sword have all the answers. After years working online, with web design and SEO services, we know what tips could change the way you interact with digital devices. How… Read more →
10 Comedians Who Have Gained Fame Through Digital Media
The rise to success in the entertainment industry is hard. For singers, actors, presenters etc., it can take years. However, our online comedy community is allowing for more and more people to have their chance at achieving their dream career. It is easy to assume that everyone takes a similar route to become a successful comedian. However, the traditional route… Read more →
The Latest App News – This Week in Tech
Want the latest app news? The world’s most popular apps have, this week, faced some big changes! From Uber to Twitter, there has been major developments! Apps of all categories are a massive industry. It’s not only easier and time efficient to use apps, but the tech world relies on the success of apps! And so, every major company is… Read more →
3 Important Charity Campaigns from September
When you first think of advertising, you don’t always think of a charity campaign. However, this month we have seen the release of a couple! In amongst the upcoming Christmas and Halloween campaigns it’s worth recognising other forms of very important advertising! Unicef – ‘A Child is a Child’ One of the most important ads from this month, Unicef’s ‘A… Read more →