Blog - Blue Sword
measuring ad success

How to Measure the Success of your Digital Advertising

Facebook reported, in 2019, that 6 million businesses were advertising on the platform.  On top of Facebook ads, there is Instagram, Twitter and LinkedIn advertising and of course, Google Ads.  It’s safe to say that digital advertising is not going anywhere and allows much more control than traditional media. Before you set up your campaign, you should think about the best way of measuring ad success.    Setting up an advert on socials, or… Read more →

Why Should You Use Digital Marketing to Promote Your Business?

When small businesses start out, they may decide to go down the traditional advertising route – promoting their product or service through signage, print, or radio advertisement. This method of advertising was certainly optimal 10 or 15 years ago, but it is definitely not today. You may think, “Why are print and radio/TV ads still available, then?”. Well, this type… Read more →

Financial Tips For Your New Business

Establishing a new business can be a massive challenge for any number of different reasons. One that is sure to nag you in the early going, however, is proper management of payments and finances. Securing the capital you need to launch the business can be difficult enough. Thereafter, however, you’ll likely have more financial considerations than you know what to… Read more →

modern marketing trends

Marketing Trends for 2019

Looking to move with the trends in 2019? Digital marketing is an ever-changing industry. In hope of keeping up to date with the modern marketing trends for the new year, rely on Blue Sword! Modern Marketing Trends for 2019 – Advice from Blue Sword Content Marketing Strategy Original, personal, interactive content is going to be even more important in the… Read more →