In our last post, we spoke about showing brand personality on your website, but what about actually getting your brand out there? As well as the usual goal of bringing in sales, paid advertising, and in particular, remarketing, can be a great way to improve brand awareness by showing your ads to people who already recognise your brand or are… Read more →
Our team went remote in mid-March, due to the Coronavirus outbreak, and we would like to share some of our top tips with you on how to stay productive, with all the distractions at home. Read more →
When small businesses start out, they may decide to go down the traditional advertising route – promoting their product or service through signage, print, or radio advertisement. This method of advertising was certainly optimal 10 or 15 years ago, but it is definitely not today. You may think, “Why are print and radio/TV ads still available, then?”. Well, this type… Read more →
Looking to move with the trends in 2019? Digital marketing is an ever-changing industry. In hope of keeping up to date with the modern marketing trends for the new year, rely on Blue Sword! Modern Marketing Trends for 2019 – Advice from Blue Sword Content Marketing Strategy Original, personal, interactive content is going to be even more important in the… Read more →
App technology has become an essential tool for aiding the lives of varying communities. The Be My Eyes app is no different. With one button, a visually impaired user can be connected with a sighted volunteer for help with everyday tasks. Whether this be reading best before dates or giving style advice, it has been extremely valuable in guiding those… Read more →
Are you attending the Festival of Marketing this year? As one of the marketing industry’s most important annual events, there is always so much anticipation around it! Find out all about it with help from the Blue Sword. The Festival of Marketing 2018 What is the Festival of Marketing? This event is all about bringing together marketers to learn, share, innovate… Read more →
From the 11th to the 17th of June London Tech Week is taking place. Across the city, there are going to be 300 summits, conferences, parties and more! Considered one of the most anticipated UK tech events, London Tech Week is the city’s biggest crowdsourced technology festival. Blue Sword are always keen to celebrate new innovation and technology. An event… Read more →
Thinking of blogging for business purposes? Aside from benefits within SEO (search engine optimisation), there are other benefits of blogging! We know just how important blogging can be! By offering additional and relevant information, about any news and services, a business has the potential to reach new clients, develop existing relationships and become established within it’s own industry. Blogging for Business… Read more →
What do you need to know about the EU data privacy regulation? Prepare for the 25th of May this year and ensure that you’re business is prepared! What is GDPR? GDPR is such an important piece of regulation, which is designed to give control of personal data back to the individual who it is owned by. This piece of EU… Read more →
Humans have always been fascinated and obsessed with robots however for some, this fascination has turned into fear. Robotic technology has been developing at some rate, and as a result, industries are employing that tech rather than people. Online blogs and websites are captivated with what robots can do, but, what can’t they do? What Can’t Robotic Technology Do? Think… Read more →