Why Should You Use Digital Marketing to Promote Your Business?

When small businesses start out, they may decide to go down the traditional advertising route – promoting their product or service through signage, print, or radio advertisement. This method of advertising was certainly optimal 10 or 15 years ago, but it is definitely not today. You may think, “Why are print and radio/TV ads still available, then?”. Well, this type… Read more →

digital transformation strategy

These Industries Have Been Saved by a Digital Transformation

Is your business in need of a digital transformation? Across a variety of industries, advancements in digital technology have altered and improved the way we receive treatments, buy products and use services. To survive in this digital climate, many businesses have had to dramatically change how they operate, and so, many are opting to implement an effective digital transformation strategy.… Read more →

3 Benefits of Podcasting for Marketing

Thinking of introducing a podcast into your digital marketing strategy? In the past couple of years podcasting has become incredibly popular. This popularity can be explained by the fact that, as a media form podcasts are extremely accessible, more often than not are free and you can listen to them on the go. As we are now considerably more reliant… Read more →

modern marketing trends

Marketing Trends for 2019

Looking to move with the trends in 2019? Digital marketing is an ever-changing industry. In hope of keeping up to date with the modern marketing trends for the new year, rely on Blue Sword! Modern Marketing Trends for 2019 – Advice from Blue Sword Content Marketing Strategy Original, personal, interactive content is going to be even more important in the… Read more →

Be My Eyes App

App technology has become an essential tool for aiding the lives of varying communities. The Be My Eyes app is no different. With one button, a visually impaired user can be connected with a sighted volunteer for help with everyday tasks. Whether this be reading best before dates or giving style advice, it has been extremely valuable in guiding those… Read more →

the festival of marketing

The Festival of Marketing 2018

Are you attending the Festival of Marketing this year? As one of the marketing industry’s most important annual events, there is always so much anticipation around it! Find out all about it with help from the Blue Sword. The Festival of Marketing 2018 What is the Festival of Marketing? This event is all about bringing together marketers to learn, share, innovate… Read more →

London Technology Week

From the 11th to the 17th of June London Tech Week is taking place. Across the city, there are going to be 300 summits, conferences, parties and more! Considered one of the most anticipated UK tech events, London Tech Week is the city’s biggest crowdsourced technology festival. Blue Sword are always keen to celebrate new innovation and technology. An event… Read more →

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Facebook F8 2018: All You Need To Know

This year’s Facebook F8 conference for developers has taken place over the past couple of days in San Jose. After some turbulent weeks for the company, Mark Zuckerberg made a speech at the conference which revealed new tools, more involvement of AI in both Instagram and Facebook, and a new feature for finding love. 2018 being Facebook’s most controversial year… Read more →

3 Benefits of Business Blogging

Thinking of blogging for business purposes? Aside from benefits within SEO (search engine optimisation), there are other benefits of blogging! We know just how important blogging can be! By offering additional and relevant information, about any news and services, a business has the potential to reach new clients, develop existing relationships and become established within it’s own industry. Blogging for Business… Read more →