2020 has been a tough year for most of us, but trying to find the positives is important. Here at Blue Sword, we wanted to use the last weeks of this year to look back at some of things that we learned about business in 2020. 1. Support Local, Small Businesses Supporting independent businesses and helping small businesses to grow… Read more →
Here at Blue Sword, we want you to make the most of ecommerce during the Christmas season, but we also want to make sure that you don’t forget about it once the season is over. It is easy to get wrapped up (excuse the pun) in the excitement of Christmas and forget that your website should be updated all year… Read more →
Facebook reported, in 2019, that 6 million businesses were advertising on the platform. On top of Facebook ads, there is Instagram, Twitter and LinkedIn advertising and of course, Google Ads. It’s safe to say that digital advertising is not going anywhere and allows much more control than traditional media. Before you set up your campaign, you should think about the best way of measuring ad success. Setting up an advert on socials, or… Read more →
The days are getting shorter and we’re starting to wrap up warm. While most of us start to think “where has this year gone?!”, this is the perfect time to start planning for your Christmas marketing campaigns. In what’s been a difficult year for businesses, Christmas is a great opportunity to bring in some sales. The challenge with festive marketing… Read more →
A survey of UK businesses, conducted by Marketing Week has shown that 50% of companies have been forced to cut their marketing budget due to the effects of covid-19. Alongside this many others said they would maintain their spending and some were unsure of what strategy they would use. Only 7% of those surveyed said they would be increasing their… Read more →
Have you got an eCommerce site that isn’t bringing the results you’d hoped for? There is no quick fix to increase your sales, it is an ongoing process that needs continuous work. That being said, there are things you can do to help. We have detailed 5 points that will show you how to increase website sales. 1. Make Sure… Read more →
In our last post, we spoke about showing brand personality on your website, but what about actually getting your brand out there? As well as the usual goal of bringing in sales, paid advertising, and in particular, remarketing, can be a great way to improve brand awareness by showing your ads to people who already recognise your brand or are… Read more →
Our team went remote in mid-March, due to the Coronavirus outbreak, and we would like to share some of our top tips with you on how to stay productive, with all the distractions at home. Read more →
When small businesses start out, they may decide to go down the traditional advertising route – promoting their product or service through signage, print, or radio advertisement. This method of advertising was certainly optimal 10 or 15 years ago, but it is definitely not today. You may think, “Why are print and radio/TV ads still available, then?”. Well, this type… Read more →
Establishing a new business can be a massive challenge for any number of different reasons. One that is sure to nag you in the early going, however, is proper management of payments and finances. Securing the capital you need to launch the business can be difficult enough. Thereafter, however, you’ll likely have more financial considerations than you know what to… Read more →