Have you ever wondered what is big data used for? There are so many industries that use data, that we do not even realise. Though we tend not to think about it, the personal information we share online is changing the way many industries operate.
What is Big Data Used for?
The music industry has been changed dramatically as a result of the industries’ access to big data. Companies no longer have to assume that a genre or song will do well. With the help of big data, it is now possible to see what specific songs are being listened to, where they are being listened to and how this music is being accessed. Predicting successful artists and songs has become much easier, producers and composers can now create the most perfect, catchy music based on databases and algorithms.
Also, streaming services like Spotify and Tidal have changed the way music is consumed. Listening to music has become much more of a social experience, people are able to follow artists, each other and create playlists. Big data has enabled Spotify to suggest new artists to users, creates daily playlists based on their existing music tastes and makes users aware of artist performances in their area!
What is big data used for when it comes to retail? The industry most known for using big data, retail uses data to understand consumer behaviour, analytics making this information more accurate. Brands can use data analytic techniques to gage a sense of brand perception and image, create personalised marketing and among many more things, understand who their customer is and how they browse. Direct marketing is a large part of the modern retail industry, which relies on big data and the collection of personal data.
So, we hope this blog post answers the question, ‘What is Big data Used for?’ At Blue Sword we always like to share news with clients. From technology to marketing, we like to give an insight into the online world. Ready for more? Look at our last post to learn more about the Apple iOS 11 update.