Is Instagram the Future of Travel Marketing?

It is no doubt that social media is affecting the travel industry and has been for the past few years! The photo sharing app Instagram, specifically, has become the way forward for travel marketing. Travel companies and international tourism boards are now using Instagram as a key part of their marketing strategy. With a demographic made up of 59% 18-29… Read more →

5 Things To Know About The Internet of Things

Though most people have heard about the Internet of Things (IoT), what is important to know? What is meant by the Internet of Things? It’s a tech shift impossible to ignore. The IoT refers to the inter-network of everyday devices, cars, buildings etc. all of which have electronics, software and sensors embedded in them. Allowing communication between them and other… Read more →

Meet the Client – Mrs Jones Cakes

Company Name Mrs Jones Cakes   Company Contact Sheila Jones   What does your company do? We create beautiful, elegant, stylish and bespoke wedding cakes, cupcakes and cookies for clients throughout Scotland and the UK. We also run Glasgow’s only Cake School’s dedicated to teaching students of all skill levels to create cakes for weddings from start to finish.  … Read more →

Great Campaigns from 2017 so Far

As the year is halfway over, it makes sense to look at the best marketing campaigns from the first part of 2017! From funny to culturally relevant, the advertising campaigns so far in 2017 have been very memorable. IKEA – The Wonderful Everyday Very recently IKEA launched another of their very clever ads! Throughout the UK and Ireland, the advertising… Read more →

Risks of Influencer Marketing – This Week in Marketing

Being exposed to influencer marketing comes as part using social media. Nowadays most influencers from reality television, YouTube etc. will have some sponsored posts on their social media accounts. However, though the technique is used the world’s biggest brands, it is shown that most consumers would rather trust a product recommended by someone they know. Also, for many well-known people… Read more →

4 Important Social Change Campaigns

At this years Cannes Lions Festival, there was definitely a theme, within the winning and nominated categories of social good campaigns. Over the past year, many marketing campaigns have been focused around social issues. Like race and gender diversity, environmental issues, animal rights etc. Using important world events and matters to create a social good campaign. Though many people believe… Read more →

Meet the Client – Scotland’s Magician

Company Name Scotland’s Magician Company Contact Scott Cuthbertson What does your company do? We provide a fun and special form of magical entertainment, guaranteed to make your guests laugh and leave with an extra buzz. What is your role within the company? Owner What sets you apart from competitors? Our experience. Working across the UK and into Europe with some… Read more →

4 Ways Your Brand Can Appeal to Generation Z

Struggling to understand the Gen Z audience? Wondering where millennials have gone? The consumer audience has changed, millennials have grown up and made way for Gen Z! By the year 2020, Gen Z – people born from 1995 or after – will be accounting for 40% of the consumer market. It is more important than ever for digital marketers to… Read more →